Founder & CEO
A Strategic Marketing Communications Specialist and C-Suite Executive, with 35 years experience in the MENA region across Corporate Management and Marketing Communications. Leads and actively manages Belong Interactive, with frontline involvement across all clients in the portfolio.
Aiming to embrace the future communications trends emerging at the time, founded Belong Interactive in 2012, following a 27 years long-standing career at IMPACT/BBDO Group Mena, leading the network's diversified companies as Group COO until 2010.
Assumed Board level roles in various regional and global Boards and Executive Committees as well as the Marketing communications industry.
Actively involved in the SME regional ecosystem. Acts as a Strategic Mentor within Endeavor MENA and sits on the board of Eureeca.com, the first regional crowdfunding online platform.