Majid Al Futtaim
Majid Al Futtaim Properties is the market leader in the development, ownership and management of world-class shopping malls throughout the MENA region. MAF Properties wanted to create an efficient system to update content across all 12 City Centre websites, the Mall of the Emirates’ website and their respective mobile applications.
The existing system had a separate CMS for each individual mall website in the client’s portfolio. Any required content update to the websites or mobile applications had to be done individually through multiple CMS access points. This scenario leads to a lack of consensus across different channels and the execution of updates requires an excessive amount of time and resources.
Belong Interactive developed a fully integrated Single Sign-On system (SOS system) developed using Umbraco, a web CMS built on .NET framework, which enables the administrator to access and manage content across all digital assets from one single interface. The SOS Platform acts as a centralized repository for all content updates across all mall websites, mobile applications and social media platforms to ensure that there is sanctity of data and a single version of the truth across all channels.