World Trade Center Abu Dhabi
A landmark addition to the Abu Dhabi skyline, World Trade Center Abu Dhabi is a welcome addition to the nearly 330 World Trade Centers located in 100 countries around the world. WTC Abu Dhabi is a fully integrated mix-use development comprised of office and residential towers in addition to a mall, souk and hotel. The client required an online presence that integrates the many facets of the development, however each vertical required its own environment at the same time.
For the online web presence, the challenge was to create an engaging space that allowed the user to explore each individual proposition in depth, yet at the same time create one online community reflective of the WTC Abu Dhabi brand as a whole. A single website had to support and provide comprehensive services for a commercial, residential, retail mall and hotel entities.
Belong Interactive developed a distinctive and highly engaging online presence that tackled the overall brand communication needs along with the tactical communication strategy for each vertical inclusive of a full retail mall in one wholesome community. The implementation of a highly intricate mega-menu allows the user to navigate the many different areas of the website with a single click. The end result is a successful and engaging web presence that allows the user to experience the full remit and offerings of WTC Abu Dhabi.