Abu Dhabi Urban Planning Council (UPC)
The Abu Dhabi Urban Planning Council is the agency responsible for the future of Abu Dhabi's urban environments and the expert authority behind the visionary Plan Abu Dhabi 2030 Urban Structure Framework.
Being the authority to develop infrastructure and oversee development across the emirates means UPC website had to deliver rich content such as city plans, architectural walkthroughs, interactive presentations to name a few. The diverse content was required to be catered to a wide range of audiences such as general public, government institutions, private firms and more.
Designed with the target users in mind, Belong created the UPC website to provide easy access to an array of information on urban environment, infrastructure development and community planning. One of the unique features developed for the website is the Experience Center, an interactive video presentation that delivers high quality video content, photos, maps and key statistics on various projects planned for Abu Dhabi 2030 and Al Ain 2030.