Batelco / 30th anniversary timeline
Batelco was celebrating their 30th anniversary in Bahrain. As part of the campaign launched to mark this landmark occasion, Batelco wanted to engage the public in a digital activation to support the offline campaign.
The challenge was to create a memorable and interactive digital activation that would entice the public to be part of this celebration and post / share their events on a public website.
Belong Interactive set out to engage the public through a microsite with a digital timeline linked to the users' Facebook accounts. The user was given the opportunity to post an event in their life that matched with Baltelco's milestones. The result was a highly interactive and visually appealing digital campaign that lasted for one year.