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    Leveraging The Brand Bandwidth Regionally

    All City Centre malls follow the brand values, yet each is unique to the area and consumer profiles it serves. The strategy delivered a full suite of customer-centric features, customizable to each mall website with minimum time and effort.

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Putting Users At The Center Of It All

While consistent with the brand philosophy and guidelines, the UI approach is founded on identified user behaviors to favor a visual treatment over a textual content, while highlighting the various offerings that are specific to each mall.

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    Prioritizing Mobile First

    The UX prioritized the mobile interface and focused on the strength and constrains of mobile devices. A detailed user journey was devised to present content in a manner that eases navigation and maximizes content exposure.

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